Taino Motors is an automotive dealer located in Carolina, Puerto Rico. The first time they met with our team, they had one goal in mind: to increase their sales. By conducting a thorough study of the car market, we concentrated on capturing the attention of the passionate audience of the Mitsubishi brand. Its added value to the consumer such as it’s gasoline saving vehicles, comfortable monthly payments and excellent quality in parts and services are some of the topics that we highlighted in their advertising strategy.
We created an identity using the distinctive colors of the Mitsubishi Motors brand. Also, implemented their slogan: “Taino Motors, Contigo todo el camino”, which has been in the family business for more than 30 years. We wanted to provide confidence and loyalty to the consumer through the designs making monthly digital and traditional media advertising (newspaper, radio and social media). Through their website and other media platforms we create traffic and convert them into sales.