Along with the technological advances, new accessible tools for editing video have emerged, from editing programs to downloadable files with pre-made graphics templates. This facilitates the editing process in many cases, but in others it has become a pretext for not taking into consideration the basic elements of video such as lighting, composition, movement and angles during recording. In these situations, the traditional phrase “we will fix it in post” emerges, forgetting that the post-production process is also planned as part of the strategy to communicate a message.
When deciding the content to be produced, wether it’s an advertisement, a vlog, a corporate video, etc., the changes or elements that will be added in post-production are taken into consideration. Video editing is a process of cutting and pasting video elements that work and adding others that improve it. This can be through graphics, visual effects and music.
And although it is not wrong to alter a video file that needs a “touch up” of color, for example, this must be a particular case. “Fix in post” is not a rule. The editing tools help us raise the quality of a video. For example, it is visually appealing when a talent tells us about a product and the product is presented in the next shot. And it is even more striking when you place a graphic with the name of the product or a contact number at the bottom of the shot. It is a visual reference that adds to what the audience is already listening to.
The more aware you are of your lighting, composition, movement and angle, the more bearable the editing process will be. And you will have more space to be creative at that stage. You can add music that conveys the emotions you want and graphic elements that enhance your visual. But, if you have too many errors in the original recording, you will do twice the work trying to fix them in editing. In addition to adding graphics or visual effects to enhance your product.
If you have an idea of what your final video will be like, put it on paper and pencil and commit to it. Carry out the work necessary to achieve it, even if you have to record the same shot again. If necessary, add movement, stabilize the camera or carry a lighting kit to illuminate your talent or product.
Do not forget that post-production does not replace pre-production planning and relevant production work. Plan for these scenarios taking into consideration what you want to achieve and avoid “fixing” errors that can be avoided in the process. That way you will be able to raise your video to another level.
By Génesis Maymí,
Find out more about her in our Instagram NeuroGeeks highlights.